Plant Science Response for FMAM
The Food Marketing and Agribusiness Management (FMAM) department is an instrumental part of education of the entire student population of the College of Agriculture. FMAM has one class in our Plant Science curriculum. They teach classes that incorporate Plant Science by including projects, examples, industry speakers, and industry tours. FMAM also has classes in the following College of Agriculture program curriculums: Animal Science FMAM 10 classes, Food Science and Technology 8 FMAM classes, Animal Health Science 5 FMAM classes, Apparel Merchandising and Management 3 FMAM classes, and Ag Science 2 FMAM classes.
Under the recommendations the single greatest need for this program was recruitment of qualified students. Enrollment has increased 30% since 2005. They had 42 students majoring in 2005 and now have 55. With the increase in numbers, upper division courses are filled.
The program director position has implemented curricular changes, enhanced recruitment efforts, worked with agribusiness industry leaders, represented the department at all college and strategic planning meetings as well as provided leadership for the department.
Agriculture is California’s number one industry, generating an estimated $500 billion of agricultural produce annually, making CA the world’s sixth largest producer. The FMAM Department is in the College of Ag which is the 2nd largest by enrollment of only seven agricultural institutions in California. This department is the sole provider of agribusiness graduates focusing on the industry specific needs of the $1 trillion Southern Californian economy and its 21 million people. The department has a combined urban and rural focus with ancillary type organizations: pharmaceuticals, farm and ranch management, agribusiness advertising, agriculture inspector, agriculture processing/packing manager, commodity broker, import & export agent, fair manager, food chain buyer, food procurement broker, floriculture, park and rec., food industry, management consultants, appraisers, equine insurance, etc..
The current demand for graduates is higher than student enrollment, which is instrumental in the recent student number increase. The new web page and other recruitment efforts enhanced exposure of the vast opportunities for these graduates.
The FMAM department sponsors the Western Collegiate Food Marketing Competition that draws agribusiness food marketing teams from Colorado State University, Arizona State University, New Mexico State University, Cal Poly San Luis Obispo, University of Nevada, Reno, California State University, Chico, Great Basin College, Portland State University, Rio Hondo College, Chaffey College, and Consumnes River College. Cal Poly Pomona’s food marketing team from the FMAM department has placed first, second, and top five throughout the previous three years. The notoriety and prestige that adorns the students by competing and winning in this competition is evident in job arena.